With the rapid rise of consumers using the Internet for work, communication, shopping and recreation, virtually every organisation should have an online presence and be effectively leveraging digital marketing opportunities. This means keeping up-to-date with online tools and knowing how to use them to achieve overall business and marketing goals. We will guide you through the key skills you need to achieve your digital marketing goals.

We will set out essential concepts and skills relating to the fundamentals of digital marketing, including creating a web presence, optimising content for search engines, using social media platforms, carrying out online marketing across a range of services, as well as monitoring and improving campaigns using analytics.